Once you’re a mom | Phagyo

Biochimpharm’s Phagyo is a medication used for the treatment of tonsillitis, sinusitis and bronchitis. They wanted to encourage first-time moms who may doubt themselves. So we created this TVC to reassure them that motherhood is a learning curve.

Despite the low production budget, the video garnered 2.7 million views online and a significant engagement rate.

Role: Concept ideation, Copywriting, Scriptwriting, pre-production