The Simpsons Predictions | UNDP

UNDP(United Nations Development Programme) and Activista L.A. briefed us to create a campaign on climate change that would trigger transformative behavioral change by reaching both citizens and policymakers worldwide.

UNDP has been vocal about global warming for a long time, their stance grounded in scientists’ thorough research and predictions. However, what people seem to believe more are the predictions of the Simpsons.

The concept was conceived as a continuation of Activista L.A.’s Don’t Choose Extinction campaign.

Role: Concept ideation, Copywriting, Pitch development, Presentation, Campaign execution

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