Mountains of Fun | Kazbegi

You rarely get to sit at a Georgian Supra (feast) without a Georgian lemonade in sight. And who better to represent the Georgian spirit and traditions than Kazbegi Lemonade (named after one of the highest mountains), which is one of the most popular exported goods?

This TVC was created for export and utilized traditional Georgian imagery and fun spirit to highlight the uniqueness of the lemonade. The headline, which translates word for word as "Country of Fun", as in Georgian “country” means both the "nation" and "loads of", was adapted to English as "Mountains of Fun.”

Role: Copywriting