GastroNom | Pepto Bismol
When you’re a foodie but have gut issues it’s almost impossible to eat outside or order takeout and you get a major FOMO.
Pepto Bismol decided to help people with GI problems lead normal lives by creating their own stamp of approval for labeling gut-friendly food.
These meals were labeled as GastroNoms - Gastro friendly nom-noms.
Role: Concept ideation, Copywriting, Art Directing, Graphic Design